Coffee and Commerce Presentation by Sol Insights
Please join the RHBC Chamber of Commerce for its June Coffee & Commerce on Wednesday, June 9th at the Chamber office located at 2591 US Hwy. 17, Ste. 100 or Via Zoom from 8:30 a.m. to 9:30 a.m. Topic of the morning: Measuring marketing success: KPIs to show what happened to that marketing dollar.
Sol Insights is a local market insights firm which empowers small and mid-size businesses to get more revenue for their marketing dollar. This is done in part through marketing performance reporting to show the impact (or lack thereof) of each marketing campaign and channel.
Sol Insights is owned and directed by Richmond Hill local, Phillip Scroggin II. Phillip is a Certified Marketing Professional and active member with the American Marketing Association. He is a Georgia Southern Alum, where he studied Business Marketing and Information Systems.
Topics to be discussed at the Coffee & Commerce:
· Challenges in measuring marketing return-on-investment
· Setting expectations for marketing activities
· Top marketing key performance indicators
· Free methods and resources for tracking marketing performance
· Using measurement to govern marketing and budget
The Coffee & Commerce is complimentary to RHBC Chamber members and invited guests and $5 for non-members. Coffee will be provided by the Chamber. Registration is required for this event at: Click Here