Everything you do in marketing produces insightful and useful data to tell you what's working and what's not. Sometimes it only takes a few minor tweaks to website copy or marketing language to make the difference between thousands of dollars of revenue. Google Analytics is the gold standard for tracking your digital marketing activity and as an added bonus, it's completely free.
In this session, you will learn HOW to:
Set up your Google Analytics account correctly to receive the most useful data
Identify weaknesses in your site that are costing you leads and sales
Find your most valuable referral sources
Build recurring reports that automatically give you the specific data you need to make better business decisions
Digicon Series: Digital Marketing Ana...
Date and Time
Tuesday Nov 10, 2020 8:30 AM - 12:00 PM EST
November 10th, 2020
8:30 a.m. - 12:00 p.m.
Georgia Tech Savannah
210 Technology Circle
Savannah, GA 31407